Central and Western District is endowed with rich historical background and has long been regarded as representative of the identity and image of Hong Kong - a place where East-meets-West, and the old blends with the new. It is also a place where the historical legacy and thriving local street life of Hong Kong abound while at the same time state-of-the-art architecture and fashionable culture are found. It is also the financial, administrative and civic hub of Hong Kong with a full range of dining, shopping, leisure and culture facilities.
A range of enhancements in Central and Western District has been implemented as a pilot scheme under the Tourism District Enhancement Programme. The project scope includes street repaving, and provision of new street furniture, signage and greening for Hollywood Road and Lan Kwai Fong. The Lok Hing Lane Sitting-out Area is given a complete face-lift with a new access linking Pottinger Street and Lan Kwai Fong to improve pedestrian flow. The Scheme also includes directional signs at the Central-Mid-Level Escalator and the shopping trail in Central. Works has been completed in 2005.